International Coffee Week in Brazil brings together key figures in the coffee industry for an essential event that spans innovation, sustainability, and expertise. Scheduled for November in Belo Horizonte, SIC 2024 will feature hands-on workshops, expert-led courses, live championships, and specialty tastings.
Attendees will gain valuable insights into the latest advancements, connect with industry leaders, and explore emerging trends shaping this industry’s future.
| Event Name | International Coffee Week (SIC) 2024 |
|---|---|
| Date | November 20 – 22, 2024 |
| Location | Expominas, Belo Horizonte, Brazil |
| Main Highlights | Workshops, Courses, Live Competitions, Coffee Tastings, Research Sessions |
| Special Competitions | Roasting of the Year 2024 Championship, Brazilian Barista Championship |
| Key Focus Areas | Innovation, Sustainability, Market Trends, Networking |
| Notable Speakers | Adriana Mejía Cuartas, Breno Cruz, Daniel Vargas, and others |
| Target Audience | Coffee Industry Professionals, Exporters, Baristas, Enthusiasts |
| Organizer | Café Editora |
| Official Website | semanainternacionaldocafe.com.br |
Highlights of SIC 2024
International Coffee Week 2024 promises a rich lineup of activities and opportunities, bringing together professionals and enthusiasts from all areas of the coffee industry. The event showcases Brazil’s coffee culture, advancements in the field, and offers a unique space for collaboration and growth.
- Workshops and Courses – A series of hands-on sessions covering coffee production, roasting techniques, and market trends.
- Competitions – Major events like the Brazilian Barista Championship and the Roasting of the Year 2024, celebrating skill and innovation.
- Specialty Coffee Tastings – Curated tasting experiences designed to explore flavor profiles and unique blends.
- Networking Opportunities – A gathering of experts, business leaders, and producers, perfect for building industry connections.
Workshops and Educational Programs
SIC 2024 offers a range of workshops and courses designed to educate and inspire attendees across every sector of the coffee industry. These programs cover essential topics, ensuring participants leave with new skills and insights.
- Coffee Cultivation and Processing – Learn about sustainable farming practices, advanced processing techniques, and the latest in crop management.
- Roasting Techniques – Explore methods and tools that enhance flavor, with practical demonstrations by seasoned roasters.
- Coffee Business Strategies – Gain insights into marketing, branding, and sales tactics aimed at growing coffee businesses.
- Tasting and Sensory Training – Courses dedicated to flavor profiling, helping participants refine their tasting skills for specialty coffee evaluation.
Competitions and Championships
SIC 2024 will host a variety of high-level competitions that showcase skill, creativity, and expertise in the coffee industry. Each event highlights different aspects of coffee production and preparation, giving professionals a chance to demonstrate their abilities and push the boundaries of coffee craftsmanship.
Brazilian Barista Championship
Last year’s competition winner:
The Brazilian Barista Championship features baristas who bring advanced techniques to create unique coffee experiences. Judged on precision, creativity, and consistency, this event provides a stage for baristas to show their expertise, with a focus on flavor, presentation, and innovation.
Roasting of the Year 2024
Roasting of the Year 2024 showcases the art of coffee roasting. Competitors aim to achieve an ideal roast that enhances the best qualities of each bean. Judges evaluate balance and complexity, spotlighting the skills and creativity involved in developing flavors through roasting.
Cupping Sessions
The cupping sessions invite participants to explore the sensory qualities of coffee, including aroma and flavor notes. These sessions guide attendees through tasting techniques and help them understand the impact of origin, processing, and roasting on coffee profiles, providing an in-depth learning experience.
Innovation Awards
The Innovation Awards celebrate advancements that drive the coffee industry forward. These awards recognize products, practices, and technologies that contribute positively to coffee production, sustainability, and quality.
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Focus on Sustainability and Innovation
SIC 2024 emphasizes the importance of sustainable practices and cutting-edge innovations in the coffee industry. The event includes sessions, discussions, and demonstrations that address environmental responsibility, technological advancements, and long-term strategies for the coffee sector.
Sustainable Coffee Farming
Sessions on sustainable coffee farming introduce practices aimed at reducing environmental impact. Topics cover water conservation, soil health, and agroforestry, providing attendees with methods to improve sustainability in coffee cultivation while supporting ecosystems.
Technological Advancements
Innovations in coffee production take center stage at SIC 2024. Attendees will learn about new technologies that enhance quality, streamline processing, and improve traceability. The event offers insights into digital tools and automation, showcasing how technology transforms the coffee industry.
Climate Change and Coffee
Discussions on climate change address its effects on coffee-growing regions. Experts present adaptation strategies to help farmers manage risks associated with climate change, offering knowledge on crop resilience and ways to maintain coffee quality in shifting environments.
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Economic Impact of Sustainability
Sustainability sessions highlight the financial benefits of eco-friendly practices. Experts explain how sustainable farming and processing can create economic advantages, demonstrating that responsible practices support both environmental goals and profitability.
Industry Leaders and Notable Speakers
- Adriana Mejía Cuartas – Chair of the Global Coffee Platform
- Breno Cruz – Professor at the Federal University of Rio de Janeiro
- Daniel Vargas – Professor at the Getulio Vargas Foundation, expert in sustainability
- Dandara Renault – CEO of Maloca Kofi Lab
- Elis Bambil – Barista and coffee course instructor
- Enrique Alves – Researcher at EMBRAPA, Brazil’s leading agricultural research agency
- Estela Cotes – Coffee specialist at Mamoca
- Juliano Tarabal – Superintendent at the Federation of Coffee Growers of Cerrado
- Marcos Jank – Senior Professor of Agribusiness at INSPER
- Priscilla Lins – Agribusiness Unit Manager at Sebrae Minas
- Vanusia Nogueira – Executive Director at the International Coffee Organization
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Exhibitors and Networking Opportunities
SIC 2024 welcomes a wide range of exhibitors, each showcasing products, services, and innovations essential to the coffee industry. From equipment manufacturers to sustainable solutions providers, exhibitors bring the latest advancements to support coffee quality, efficiency, and environmental responsibility.
Key Exhibitors
- Torrador Atilla – Official roaster of the event, offering demonstrations on advanced roasting techniques.
- BSCA (Brazil Specialty Coffee Association) – Leading in promoting Brazilian specialty coffee quality and practices.
- ABIC (Brazilian Coffee Industry Association) – Focused on standards, quality control, and industry growth.
- Sindicafé MG – Represents Minas Gerais coffee producers, supporting regional quality and export.
- SEBRAE – Provides guidance for small businesses and innovations in coffee agriculture.
- Melitta – Known for coffee filters and brewing tools, offering hands-on product displays.
Networking Opportunities
- Industry Meetups – Organized sessions for attendees to connect with coffee professionals, fostering relationships and future collaborations.
- Business Development Sessions – Focused on partnerships and investment opportunities, giving exhibitors and visitors chances to form alliances.
- Coffee Cupping Sessions – Interactive tastings that offer insights into unique coffee profiles, creating shared experiences for networking and learning.
Target Audience for SIC 2024
SIC 2024 brings together a wide range of attendees, all with a strong interest in coffee. The event includes valuable experiences for professionals, businesses, and coffee enthusiasts alike, each finding opportunities to learn, connect, and explore new ideas in the industry.
Main Groups Attending
- Coffee Producers – Farmers and growers looking for sustainable practices, new technologies, and market insights that support their work in coffee cultivation.
- Roasters and Baristas – Professionals focused on enhancing their skills through advanced techniques, competitions, and hands-on workshops.
- Innovators and Technologists – Individuals and companies exploring new tools and processes in coffee production, packaging, and sustainability.
- Buyers and Exporters – Those involved in coffee trade who seek quality sourcing options and connections within the global coffee market.
- Retailers and Coffee Shop Owners – Business owners interested in improving their offerings, learning about consumer trends, and connecting with suppliers.
How to Register and Attend?
To register for the International Coffee Week (SIC 2024), please follow these steps:
- Visit the Official Website: Go to the International Coffee Week official website.
- Navigate to the Registration Section: On the homepage, locate and click on the “Registration” or “Inscrição” tab.
- Select Your Participant Category: Choose the appropriate category that best describes your role (e.g., visitor, exhibitor, speaker).
- Complete the Registration Form: Fill in the required personal and professional information accurately.
- Choose Your Pass Type: Select the type of pass that suits your needs, such as a day pass or full event pass.
- Proceed to Payment: Follow the instructions to make the payment using the available methods.
- Confirmation: After completing the payment, you will receive a confirmation email with your registration details and ticket.
| Ticket Type | Description | Price (BRL) | Benefits |
|---|---|---|---|
| Single-Day Pass | Access to all sessions and exhibits for one day | 200 | Access to workshops, exhibits, and tasting sessions for selected day |
| Full Event Pass | Access to all days of SIC 2024 | 500 | Includes all sessions, exhibits, and tasting events for all days |
| VIP Pass | Premium access with exclusive benefits | 1,000 | Includes access to VIP lounge, exclusive workshops, and networking sessions |
| Group Registration | Special pricing for groups of 5 or more | 4,000 | Full access for groups, including special group sessions and reserved seating |
Closing Thoughts
International Coffee Week 2024 offers a rich experience for those deeply involved in coffee. Attendees will find chances to learn, discover the latest innovations, participate in competitions, and connect with professionals throughout the industry. Producers, roasters, business owners, and enthusiasts alike will find value as they explore new developments and celebrate coffee culture.
This November at Expominas in Belo Horizonte, the event will highlight every part of the coffee journey, providing fresh perspectives and connections for all who attend.
While Sao Paolo is the most popular for business events, Belo Horizonte also gathers a lot of professionals from many industries, which shouldn’t be a surprise considering that it is one of the largest cities in Southern America.
