The most awaited season of Big Brother Brasil has begun. With 24 housemates entering the house, competition introduces a new twist—housemates will compete in pairs.
This season celebrates 60 years of TV Globo with themes that reflect the network’s history. Each housemate brings their own personality, alliances are forming, and strategies are already in play.
With the stakes higher than ever and every decision under the spotlight, BBB25 promises excitement, emotion, and surprises every single day.
What Makes BBB25 Different This Year?
Big Brother Brasil 25 brings a fresh approach to the iconic reality show, making it a season fans won’t forget.
Biggest Changes in BBB25
1. Everyone Has a Partner
Contestants aren’t playing alone this time. Each entered the house with a partner they already knew—friends, family, or even in-laws. Success depends on how well they work together, and the pressure is on from day one.
2. Familiar Faces and Newcomers Together
The house includes celebrities and regular people. Celebrities bring confidence from being in the spotlight, while regular contestants bring fresh energy and unexpected moves. Together, they create an exciting mix of personalities that will clash and connect in unpredictable ways.
3. Viewers Have More Control
Voting has a new twist. At first, fans vote to save their favorites. Later, they’ll vote to evict. This change gives fans more ways to shape the game while keeping things fair.
Meet the 24 Housemates
Big Brother Brasil 25 introduces 24 housemates who are ready to compete, form alliances, and fight for the grand prize.
Celebrities
- Daniele Hypólito – Former Olympic gymnast.
- Diego Hypólito – Olympic gymnast and Daniele’s brother.
- Gracyanne Barbosa – Fitness model.
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- Giovanna Jacobina – Veterinarian and Gracyanne’s sister.
- Diogo Almeida – Actor and psychologist.
- Vilma Nascimento – Nutrition student and Diogo’s mother.
- Mateus Pires – Architect and friend of Vitória.
- Vitória Strada – Actress with a strong presence in Brazilian media.
Regular Everyday People
- Aline Patriarca – Military police officer.
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- Vinícius Nascimento – Event promoter and Aline’s friend.
- Raissa Simões – Circus artist.
- Edilberto Simões – Circus owner and Raissa’s father.
- Arleane Marques – Digital influencer.
- Marcelo Prata – Public servant and Arleane’s partner.
- Camilla Maia – Hair braider.
- Thamiris Maia – Nutritionist and Camilla’s sister.
- Eva Pacheco – Dancer and physiotherapist.
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- Renata Saldanha – Dancer and Eva’s friend.
- Gabriel Yoshimoto – Event promoter.
- Maike Cruz – Sales representative and Gabriel’s friend.
Wildcard Entries
- Guilherme Vilar – Geriatric physiotherapist.
- Joselma Silva – Housewife and Guilherme’s mother-in-law.
- João Gabriel Siqueira – Rodeo lifeguard.
- João Pedro Siqueira – Rodeo lifeguard and João Gabriel’s twin brother.
How They’re Paired Up?
- Daniele and Diego – Siblings.
- Gracyanne and Giovanna – Sisters.
- Diogo and Vilma – Mother and son.
- Raissa and Edilberto – Father and daughter.
- Arleane and Marcelo – Couple.
- Camilla and Thamiris – Sisters.
- Eva and Renata – Friends.
- Gabriel and Maike – Friends.
- Guilherme and Joselma – Mother-in-law and son-in-law.
- João Gabriel and João Pedro – Twin brothers.
- Aline and Vinícius – Friends.
- Mateus and Vitória – Friends.
Twists That Will Shape the Season
1. Wildcard Contestants
Before the show started, fans voted for one pair of wildcard contestants to enter the house. Guilherme and Joselma earned their spot, adding an unexpected dynamic to the competition.
2. Big Phone Returns
At random moments, the Big Phone will ring. Contestants who answer it could receive rewards, penalties, or game-changing powers. It’s a high-risk, high-reward moment every time.
3. Joker Power
Housemates can bid their in-game currency to win a special advantage or influence a key decision. This twist tests their ability to manage resources and take calculated risks.
4. The Counterattack
Nominated contestants might get the power to nominate someone else in return. This unexpected twist will force players to rethink their strategies.
5. Expanded Head of Household Role
The Head of Household has more responsibilities this year. Along with immunity, they’ll also need to shortlist multiple nominees for eviction, giving them greater control over the game.
Inside the House: A Look at the New Theme
The house for Big Brother Brasil 25 is designed to challenge the contestants at every turn.
The living room is where conversations happen, and every word matters. The bedrooms are unique, each with a design meant to unsettle or inspire.
The contestants have to adjust quickly because the house leaves no room for comfort.
Spaces Designed to Stir Drama
- The Secret Room: A hidden space that can flip the game upside down. Contestants might plot here or make decisions that change everything.
- The Kitchen Divide: Two kitchens split into areas for those winning and those losing. It is a constant reminder of the competition.
- The Outdoor Areas: Seemingly peaceful but filled with tense conversations and unexpected confrontations.
Why BBB25 Is Already Breaking Sponsorship Records
Big Brother Brasil 25 has set new benchmarks for sponsorship in Brazil. With a massive audience tuning in daily, Globo has secured record-breaking deals for this season.
Sponsors are willing to pay top dollar to reach millions of viewers who follow the show closely.
Sponsorship Fees for BBB25
The sponsorship fees this year are the highest in the show’s history.
The top-tier deal costs 124 million BRL, while smaller sponsorship packages start at 24.5 million BRL.
- Product Placement: Featured products inside the house, used by contestants daily.
- Commercial Spots: Advertisements aired during prime-time episodes, ensuring maximum visibility.
- Branded Tasks and Challenges: Sponsors directly engage the audience by integrating their brand into house activities.
FAQs
What is the grand prize for Big Brother Brasil 25?
The grand prize starts at zero and can grow to a maximum of 2 million BRL, depending on the amounts added weekly by evicted housemates spinning the roulette wheel.
How long will Big Brother Brasil 25 last?
This season will run for 100 days, tying with seasons 21–24 as the longest in the show’s history.
Are there live feeds for BBB25?
Yes, fans can watch live feeds of the house on Globoplay, where every moment is streamed unedited. However, access to live feeds requires a subscription.
What is the role of the Diary Room this season?
Housemates use the Diary Room to cast their votes for eviction, bid for Joker Powers, and share their strategies and thoughts in private. This room plays a crucial role in shaping the game.
How is the Head of Household chosen each week?
The Head of Household is determined through weekly challenges that test physical ability, mental sharpness, or teamwork. Each challenge varies, ensuring no one strategy guarantees victory.
Final Thoughts
Big Brother Brasil 25 is shaping up to be a season unlike any other. With new twists, intense competition, and a house full of diverse personalities, the game promises surprises at every turn. Fans will witness alliances form and crumble, strategies unfold, and emotions run high.
Every decision matters, and every moment counts.
