Instagram is a giant in the social media world, with about 1.4 billion people using it every month.
It’s insanely popular everywhere.
Thanks to influencers, some folks even make a living off itโor at least score some free goodies.
We are checking out now the most followed Instagram account and the most followed person on Instagram.
Keep scrolling to find out the top 20 accounts.
You’ll see everything from soccer stars to musicians to big brands!
| Rank | Account | Followers |
|---|---|---|
| 20 | Kourtney Kardashian | 222 million |
| 19 | Neymar | 223 million |
| 18 | Nicki Minaj | 229 million |
| 17 | Jennifer Lopez | 252 million |
| 16 | Virat Kohli | 271 million |
| 15 | National Geographic | 282 million |
| 14 | Taylor Swift | 283 million |
| 13 | Kendall Jenner | 292 million |
| 12 | Justin Bieber | 294 million |
| 11 | Nike | 305 million |
| 10 | Khloรฉ Kardashian | 308 million |
| 9 | Beyoncรฉ | 317 million |
| 8 | Kim Kardashian | 362 million |
| 7 | Ariana Grande | 378 million |
| 6 | Dwayne โThe Rockโ Johnson | 396 million |
| 5 | Kylie Jenner | 398 million |
| 4 | Selena Gomez | 425 million |
| 3 | Lionel Messi | 504 million |
| 2 | Cristiano Ronaldo | 635 million |
| 1 | 674 million |
20. Kourtney Kardashian (222m followers)
Kicking off our list is Kourtney Kardashian, our first member of the Kardashian-Jenner family.
Her account is filled with selfies, advertisements, promoting her vitamin and supplements brand Lemme, and glimpses into her private life.
19. Neymar (223 million followers)
View this post on Instagram
Next among the most followed person on Instagram is Neymar, the Brazilian football star. He’s a forward and captain for Saudi Pro League’s Al Hilal and also leads the Brazil national team.
On his Instagram, you’ll find a mix of his professional highlights, family snapshots, and cool brand collaborations.
18. Nicki Minaj (229 million followers)
No surprise here, we’ve got a lot of musicians on this list, and next up is Nicki Minaj.
Her Instagram is exactly what you’d expect: tons of pics from her tours and events, glimpses into her personal life, and even some fan shoutouts.
17. Jennifer Lopez (252 million followers)
View this post on Instagram
Next up, we have Jennifer Lopez. This multi-talented star, known for her acting and music, really puts effort into her Instagram.
Her feed is packed with behind-the-scenes photos, music promos, and videos.
Plus, JLo’s Story Highlights is a must-see, featuring events she attends and hashtags she’s created.
16. Virat Kohli (271 million followers)
Next up is Indian cricket superstar Virat Kohli.
He’s the third most-followed athlete on our list and the most-followed cricket player on Instagram.
His account is a mix of match highlights, behind-the-scenes content, and brand collaborations.
15. National Geographic (282 million followers)
View this post on Instagram
Next up is our first brand on the list: National Geographic, the iconic nature magazine.
Instagram is all about visuals, and National Geographic nails it by showcasing photos from its talented photographers.
Their stunning images and videos from around the globe are a hit with users, and it’s easy to see why.
14. Taylor Swift (283 million followers)
Next up is Taylor Swift, who just so happens to be the second-most influential person on X.
But being a big deal on X doesn’t automatically shoot you to the top on Instagram.
That said, Taylor’s Instagram game is strong.
She posts performance shots, promos of her latest work, and activities, mixed with the usual selfies and glimpses into her personal life.
It’s a winning strategy!
13. Kendall Jenner (292 million followers)
View this post on Instagram
Here’s another Kardashian-Jenner for you: Kendall Jenner.
Her Instagram is filled with promotions of her photoshoots and fashion projects, along with plenty of selfies and snapshots of her (not-so-private) life.
12. Justin Bieber (294 million followers)
Here’s the Biebs! As one of the biggest pop stars on the planet and the most followed person on Instagram, it’s no shock he’s on the list with over 294 million followers.
His Instagram is a bit goofier than most pop stars.
You’ll find photos of him hanging out with celebrity friends and even some cartoon versions of himself.
11. Nike (305 million followers)
View this post on Instagram
Our second brand on the list, Nike, knows the value of a strong social media presence.
Their account is far from just ticking a boxโit’s a masterclass in running a successful Instagram.
Nike’s feed is dynamic, evolving with the brand, and features a great mix of videos and photos.
With a consistent theme and top-notch quality posts, it’s no wonder Nike is one of the few brands to break into the top 20.
10. Khloรฉ Kardashian (308 million followers)
Next up is Khloรฉ Kardashian, another member of the famous Kardashian-Jenner clan (and sheโs not the last one on this list).
She and her family have mastered Instagram, using it to share their lives, businesses, and activities with the world.
9. Beyoncรฉ (317 million followers)
View this post on Instagram
Next, we have Queen Bey herself. Not only does she rank high on this list, but her pregnancy announcement was once the most-liked post on Instagram.
Her account is filled with shots from her performances and professional work, sprinkled with a few personal posts here and there.
8. Kim Kardashian (362 million followers)
Second-to-last Kardashian-Jenner on the list, and arguably the most famous of them all.
Kim’s Instagram is a lot like her family’s; it is filled with photoshoot content, event pics, and glimpses into her personal life, including some nostalgic old family photos.
7. Ariana Grande (378 million followers)
View this post on Instagram
Next up is global superstar Ariana Grande, another musician on our list.
As one of the most famous and popular singers on the planet and also one of the most followed person on Instagram, itโs no surprise sheโs so big on Instagram, making her the third-most-followed woman on the platform.
Her feed is packed with pictures of her performing, meeting other celebrities, and snapshots of the glamorous life of a pop star.
6. Dwayne โThe Rockโ Johnson (396 million followers)
Our one and only wrestler in the top 20 is Dwayne ‘The Rock’ Johnson.
The WWE star turned world-famous actor grabs the 6th spot.
His account is pretty much what you’d expect: plenty of shots from filming, gym pics, and posts about his family.
5. Kylie Jenner (398 million followers)
View this post on Instagram
Yet another entry from the Kardashian-Jenner clan. Kylie Jenner, who once held the record for the most-liked Instagram post, is still solidly in the Top 20.
Her account showcases a mix of her work and personal life, featuring lots of baby pics and photos with her partner.
4. Selena Gomez (425 million followers)
Selena Gomez, a regular fixture in the most-liked Instagram posts list, is next up.
Her account features the usual pop star fare: selfies, event photos, and pictures with friends.
But she also mixes in some political posts, particularly around womenโs rights.
3. Lionel Messi (504 million followers)
View this post on Instagram
Next, we have Lionel Messi, the soccer superstar who plays forward and captain for Major League Soccer’s Inter Miami and the Argentine national team.
As one of the world’s most famous players, his Instagram is packed with action shots from his games, glimpses into his personal life, and insights into the events he attends.
2. Cristiano Ronaldo (635 million followers)
We’ve now reached the most followed person on Instagram: Cristiano Ronaldo.
He’s the forward and captain of the Portuguese national team and plays for the Saudi Professional League club Al Nassr.
As one of the greatest footballers ever, his following keeps growing.
His feed is just what you’d expect: tons of family pictures, action shots from his games, and plenty of glimpses into his luxurious lifestyle.
- Fun fact: Cristiano was also the first to hit 200 million followers on Instagram.
1. Instagram (674 million followers)
View this post on Instagram
Topping the list, we have Instagram’s official account with over 669 million followers.
Their feed showcases the best and most interesting people and trends on the platform.
Will anyone ever surpass Instagram itself in followers?
Who knows?
If an egg can hold the record for the most-liked post on Instagram, anything is possible!
