In a year defined by unforgettable events and influential personalities, Google searches in 2024 have provided a revealing look into global interests and priorities.
From the political stage to the entertainment world, the most-searched individuals reflect a mix of triumphs, controversies, and moments that resonated deeply with people everywhere.
This list highlights what mattered most, capturing the key figures who shaped conversations and inspired curiosity.
Donald Trumpโs historic return to the presidency and Taylor Swiftโs record-breaking success in music and personal life kept them at the forefront of global attention.
This list explores the individuals who made waves, sparked discussions, and became a significant part of 2024โs narrative. Musicians, athletes, politicians, and entrepreneurs all played their roles in defining a year filled with memorable milestones and impactful stories.
| Rank | Name | US Search Volume in 2024 |
|---|---|---|
| 1 | Donald Trump | 66184027 |
| 2 | Elon Musk | 38483548 |
| 3 | Taylor Swift | 37833748 |
| 4 | Ariana Grande | 20812465 |
| 5 | Drake | 17081516 |
| 6 | Billie Eilish | 12067516 |
| 7 | Bruno Mars | 11496660 |
| 8 | Kendrick Lamar | 10506897 |
| 9 | Cristiano Ronaldo | 9149996 |
| 10 | Kamala Harris | 8091789 |
| 11 | Justin Bieber | 7956661 |
| 12 | Adele | 7348722 |
| 13 | Lady Gaga | 6663730 |
| 14 | LeBron James | 6367620 |
| 15 | Travis Scott | 6136960 |
| 16 | Rihanna | 6081208 |
| 17 | Dua Lipa | 5765904 |
| 18 | Selena Gomez | 5058087 |
| 19 | Olivia Rodrigo | 4633648 |
| 20 | Joe Rogan | 4625939 |
| 21 | Shakira | 4503688 |
| 22 | Ed Sheeran | 4455432 |
| 23 | Max Verstappen | 4129963 |
| 24 | Bad Bunny | 3901697 |
| 25 | Will Smith | 3806200 |
| 26 | Harry Styles | 3698200 |
| 27 | Kim Kardashian | 3586249 |
| 28 | Zendaya | 3586016 |
| 29 | The Weeknd | 3554543 |
| 30 | Jennifer Lopez | 3546136 |
| 31 | Kanye West | 3505654 |
| 32 | Bill Gates | 3109475 |
| 33 | Lewis Hamilton | 3106482 |
| 34 | Miley Cyrus | 2988319 |
| 35 | Nicki Minaj | 2917607 |
| 36 | Post Malone | 2881033 |
| 37 | LaMelo Ball | 2734016 |
| 38 | Tom Holland | 2722794 |
| 39 | Dwayne Johnson | 2679904 |
| 40 | Shawn Mendes | 2648716 |
| 41 | Patrick Mahomes | 2568458 |
| 42 | Kylie Jenner | 2506540 |
| 43 | Scarlett Johansson | 2463394 |
| 44 | Anthony Edwards | 2256685 |
| 45 | Emma Watson | 2238031 |
| 46 | Chris Evans | 2137027 |
| 47 | Stephen Curry | 1959730 |
| 48 | Mark Zuckerberg | 1858985 |
| 49 | Doja Cat | 1852542 |
| 50 | Ja Morant | 1762479 |
| 51 | Giannis Antetokounmpo | 1721767 |
| 52 | Jeff Bezos | 1711238 |
| 53 | Lionel Messi | 1687120 |
| 54 | Cardi B | 1673656 |
| 55 | Maluma | 1658925 |
| 56 | Jayson Tatum | 1650525 |
| 57 | Kyrie Irving | 1616911 |
| 58 | Charles Leclerc | 1555749 |
| 59 | Anthony Davis | 1488427 |
| 60 | Zayn Malik | 1474337 |
| 61 | Chris Hemsworth | 1448311 |
| 62 | Kevin Durant | 1432232 |
| 63 | James Harden | 1424193 |
| 64 | Paul George | 1374357 |
| 65 | Kendall Jenner | 1339963 |
| 66 | Serena Williams | 1304797 |
| 67 | Gal Gadot | 1301710 |
| 68 | Trae Young | 1240861 |
| 69 | Franz Wagner | 1175346 |
| 70 | Beyoncรฉ | 1147679 |
| 71 | Donovan Mitchell | 1133130 |
| 72 | Camila Cabello | 1115534 |
| 73 | Gigi Hadid | 1106046 |
| 74 | Rafael Nadal | 1102740 |
| 75 | Jaylen Brown | 1028408 |
| 76 | Jimmy Butler | 1014502 |
| 77 | Devin Booker | 939849 |
| 78 | Cade Cunningham | 873863 |
| 79 | Damian Lillard | 861597 |
| 80 | Jalen Green | 856695 |
| 81 | Demi Lovato | 854952 |
| 82 | Simone Biles | 848128 |
| 83 | Shai Gilgeous-Alexander | 807014 |
| 84 | Russell Westbrook | 796175 |
| 85 | Ben Simmons | 758588 |
| 86 | Oprah Winfrey | 747369 |
| 87 | Tiger Woods | 716972 |
| 88 | Zion Williamson | 679662 |
| 89 | Tyrese Haliburton | 658465 |
| 90 | Scottie Barnes | 646931 |
| 91 | J Balvin | 582564 |
| 92 | Evan Mobley | 559932 |
| 93 | Lil Nas X | 533608 |
| 94 | Roger Federer | 508275 |
| 95 | Novak Djokovic | 501847 |
| 96 | Kawhi Leonard | 495180 |
| 97 | Brandon Ingram | 492776 |
| 98 | Josh Giddey | 460570 |
| 99 | Bam Adebayo | 413908 |
| 100 | Nikola Jokiฤ | 409045 |
| 101 | SZA | 3850000 |
| 102 | Pedro Pascal | 3600000 |
| 103 | Timothรฉe Chalamet | 3500000 |
| 104 | Margot Robbie | 3400000 |
| 105 | Keanu Reeves | 3300000 |
Donald Trump
Donald Trump stood out in 2024, becoming the most searched person on Google. His year was packed with political milestones and controversies that kept him at the center of global discussions.
Trump returned to the White House after defeating Kamala Harris in the U.S. presidential election, marking a dramatic political comeback. The election not only secured his presidency but also gave Republicans control of both the House and Senate, reshaping the nationโs political landscape.
Key Moments in 2024
- Winning the Election: Trumpโs victory against Harris was seen as one of the most decisive and debated moments in recent U.S. history. It solidified his base and reignited fierce political divides.
- Surviving an Assassination Attempt: In July, Trump survived an attempt on his life that made global headlines. The attack left him with a minor injury and resulted in one fatality and multiple injuries among bystanders.
- Legal Challenges: Trumpโs ongoing legal troubles, including defamation cases and allegations of hush money payments, kept his name in courtrooms and on front pages.
Legal experts are closely examining the implications of Donald Trumpโs ongoing legal cases, particularly in the context of his potential re-election. Many believe that if Trump secures another term in the White House, his legal troubles may โdie out.โ …https://t.co/VHOXastL3H
โ USNewsper (@USNewsper) November 25, 2024
Impact on the Public
View this post on Instagram
Trumpโs supporters rallied behind him at events like his Madison Square Garden speech, which drew massive crowds.
Critics, however, intensified their opposition, pointing to his legal issues and polarizing policies. Trumpโs ability to remain a dominant figure in politics, business, and media ensured he remained a topic of interest throughout the year.
Elon Musk
Elon Musk stood out in 2024 for his wide-ranging influence across technology, business, and global affairs. As the CEO of Tesla and SpaceX, Muskโs decisions and actions made waves in industries that shape the future.
His role as an advisor to the Trump administration on technology and energy policies further cemented his presence in the political arena. Muskโs ability to challenge conventions while driving innovation kept him at the center of discussions worldwide.
Key Highlights
- Legal Battle with OpenAI: Musk pursued legal action against OpenAI, alleging unauthorized use of proprietary AI research. This case brought renewed focus to the ethics and regulation of artificial intelligence, an area Musk has long warned about. We also have to mention his feud with the Brazilian government over the X platform.
ELON MUSK’S $157 BILLION LAWSUIT AGAINST OPENAI AND MICROSOFT: WHERE DOES IT END?
Elon Musk has just turned up the heat in his legal battle with OpenAI, now including tech giant Microsoft in his sights. In a dramatic escalation, Musk’s revised lawsuit accuses both companies ofโฆ pic.twitter.com/HIgIeCoGSi
โ Adam Sweet (@adamrsweet_) November 16, 2024
- SpaceX Expansions: SpaceX announced ambitious plans for its largest space exploration project yet, targeting interplanetary travel. This bold move underscored Muskโs vision for humanityโs future in space.
- Energy Advocacy: Musk collaborated with international leaders to advance renewable energy initiatives, emphasizing the need for faster adoption of sustainable solutions in regions still reliant on fossil fuels.
Public Perception
Supporters viewed him as a visionary pushing the boundaries of innovation, while critics questioned the ethics and long-term impacts of his projects. Regardless of opinion, his influence in shaping technology and policy in 2024 remained undeniable.
Taylor Swift
Her achievements in music and her personal life made her one of the most discussed figures of the year. Swift broke new records during her Eras Tour, which became the highest-earning concert tour in history.
Her ability to consistently deliver hit performances and maintain a strong connection with her fans defined her success this year.
Swift also made history at the MTV Video Music Awards, winning seven awards in a single night. These wins included Video of the Year, adding to her already record-breaking list of career achievements.
Beyond her professional accolades, her relationship with NFL star Travis Kelce became a topic of widespread interest, drawing attention from both fans and media outlets.
Ariana Grande
Grandeโs year was marked by a return to music, ongoing philanthropic work, and renewed attention to her acting projects. Fans eagerly followed her creative endeavors, while her personal relationships added another layer to her public intrigue.
Music Comeback
Ariana Grande made headlines with the announcement of her new album, her first in several years. The release included chart-topping singles that showcased her vocal range and songwriting skills.
Critics praised her evolution as an artist, and fans celebrated her return to the music scene.
Acting Projects
Grande also gained attention for her role in the upcoming film adaptation of the Broadway musical Wicked. Playing Glinda, she impressed audiences with her ability to transition seamlessly between music and acting.
View this post on Instagram
Philanthropy and Advocacy
Beyond her career, Grande focused on supporting mental health initiatives. She partnered with organizations to provide resources and raise awareness about mental health challenges, earning admiration for her efforts to give back to her community.
Thank you @ArianaGrande fans! We are thrilled to see so many of you taking this step in your mental health journey. Together with Ariana, we’ve decided to double the amount of therapy we’re giving away ๐ https://t.co/w6aufr5FBg pic.twitter.com/gTlHSAsM7A
โ BetterHelp (@betterhelp) June 29, 2021
Drake
Drake continued to make waves in 2024, solidifying his position as one of the biggest names in music and pop culture. His album For All the Dogs became a global success, drawing both praise and controversy.
Album Success and Global Reach
Tracks from the album resonated with fans worldwide, and the project highlighted his versatility as an artist. Collaborations with emerging and established artists added depth to the album, making it a defining moment of his career.
Feuds and Public Disputes
Rivalry with Kendrick Lamar escalated in 2024, fueled by an exchange of AI-generated diss tracks that became viral sensations. The feud reignited debates about authenticity in music and the role of AI in the industry. The drama kept fans engaged and divided, ensuring ongoing media attention.
Personal Life in the Spotlight
His personal relationships also attracted significant interest. Rumors about a new romance and his candid discussions about fatherhood during interviews gave fans a glimpse into his private life, adding another dimension to his public persona.
Billie Eilish
Known for her unique artistry and boundary-pushing approach to music, Eilish made headlines for her creative projects, public appearances, and candid discussions about her personal life.
Musical Releases and Achievements
Eilish surprised fans this year with the release of her third studio album, which explored darker and more introspective themes. She also performed at major festivals, drawing massive crowds and showcasing her growth as a performer.
Public Advocacy
Eilish used her platform to address pressing social issues, including climate change and mental health. She partnered with organizations to raise awareness and fund initiatives, highlighting her commitment to making a positive impact.
Her openness about her own struggles resonated deeply with fans, solidifying her role as a voice for her generation.
Personal Growth and Public Appearances
Her interviews in 2024 revealed a new chapter in her personal growth. She discussed finding balance between fame and privacy, offering insights into how she navigates life in the spotlight.
Bruno Mars
Bruno Mars continued to hold a strong presence in 2024, captivating audiences with his music and performances. Known for his exceptional talent and stage presence, Mars delivered a series of unforgettable live shows that cemented his place as one of the most talented entertainers of the year.
Major Concert Tours
Mars went on a worldwide tour, performing his greatest hits and introducing new music. His high-energy shows sold out arenas globally, attracting fans from all age groups.
New Collaborations
This year, Mars collaborated with other top artists, creating chart-topping hits that dominated the airwaves. His ability to seamlessly blend genres made these collaborations stand out.
Awards and Recognition
Mars received multiple awards in 2024, further solidifying his reputation as a music industry leader. His contributions to music and entertainment continued to earn him widespread respect.
Kendrick Lamar
As one of the most influential rappers of his generation, Lamar focused on addressing social issues through his art while maintaining a strong connection with his fans.
Music with a Message
Lamar released a new album that explored themes of identity, struggle, and empowerment. Critics praised the project for its depth and relevance, while fans appreciated its raw honesty.
Rivalry with Drake
As we already mentioned, the ongoing feud between Lamar and Drake intensified this year, dominating headlines across the music industry. The exchange of diss tracks highlighted their competitive spirit and differing artistic styles.
Cristiano Ronaldo
View this post on Instagram
Cristiano Ronaldo remained one of the most searched and admired figures in 2024, continuing his reign as a global icon. With unmatched popularity in the world of sports and beyond, Ronaldoโs name transcends football, making him a household name in nearly every country.
His enduring appeal stems from his exceptional talent, work ethic, and connection with fans worldwide.
Social Media Dominance
Ronaldo is the most followed individual on Instagram, with his follower count surpassing 650 million in 2024. His posts, ranging from personal updates to promotional content, consistently rank among the most liked and shared on the platform. His influence on social media drives conversations across sports, fitness, and fashion.
Global Fanbase
Ronaldoโs popularity spans continents, with fan clubs and supporters in virtually every corner of the world. Whether in Europe, Asia, or the Americas, his name draws massive crowds and unwavering loyalty. His ability to connect with fans through his performances and public appearances keeps him relevant year after year.
Endorsements and Business Ventures
In addition to his athletic achievements, Ronaldoโs brand power remains unparalleled. He continues to secure high-profile endorsement deals with leading global companies. His CR7 brand, which includes clothing, fragrances, and hotels, thrives as a symbol of his influence beyond football.
Kamala Harris
Kamala Harris drew significant attention in 2024 as the Democratic presidential candidate. Her campaign efforts and political leadership placed her at the forefront of U.S. politics, making her one of the most searched names of the year.
Presidential Campaign
Harrisโs campaign against Donald Trump was a defining feature of the 2024 election. Her focus on issues like healthcare, climate change, and social justice earned her both praise and criticism from various sectors.
Public Challenges
Harris faced intense scrutiny during the election cycle, particularly in debates and public appearances. Her ability to address tough questions showcased her resilience and commitment.
Legacy as Vice President
Harrisโs time as vice president also came under review this year, with analysts reflecting on her accomplishments and challenges during her tenure in office.
Most Searched People by Category in 2024
1. Most Searched Man
Donald Trump led this category, driven by his election victory, legal cases, and the attention surrounding his political comeback. His influence throughout the year kept him at the center of global discussions.
2. Most Searched Woman
Taylor Swift earned this title, fueled by her career achievements and personal life. From record-breaking awards to her relationship with Travis Kelce, Swift remained in the spotlight all year.
3. Most Searched Athlete
Cristiano Ronaldo claimed this spot with his popularity as a football legend. His decision to retire from international matches and his record-breaking milestones kept fans engaged.
4. Most Searched Actor
Will Smith continued to draw attention in 2024. His recent projects, combined with ongoing public interest in his personal life, ensured his place in this category.
5. Most Searched Entrepreneur
Elon Musk remained the most searched entrepreneur, with his ambitious projects and influence across industries like technology and space exploration.
6. Most Searched Celebrity Couple
Taylor Swift and Travis Kelce topped this category as fans followed their relationship, making it one of the most talked-about stories of the year.
7. Most Searched Controversial Figure
Kanye West held this position, with his public statements and actions sparking debates and discussions throughout 2024.
Methodology
The data was created using a combination of trusted tools and verified sources to ensure accuracy. The process involved collecting information from Ahrefs and Google Trends, analyzing it to understand search behavior, and ranking the most searched individuals of 2024.
Data Sources
- Google Trends: This tool helped identify trends in search interest throughout the year. It provided insights into the timing and context of significant search spikes.
- Ahrefs: Search volume metrics from Ahrefs allowed us to quantify the exact number of searches for each name. This helped rank individuals based on actual popularity.
Steps Taken
- Keyword Identification: Billions of keywords were filtered to isolate names of notable individuals.
- Cross-Checking Results: Data from Ahrefs was cross-checked with trends identified in Google Trends to ensure consistency and avoid errors.
- Final Rankings: Rankings were based on the highest search volumes and moments of peak public interest throughout the year.
Conclusion
The most searched people in 2024 represent the events and personalities that drove global attention. From Donald Trumpโs political comeback to Taylor Swiftโs historic achievements and Cristiano Ronaldoโs unmatched fame, these individuals influenced culture and sparked discussions across the world. The yearโs search trends showcase the figures who shaped conversations and captured the curiosity of millions.
